Using Investor's Business Daily as his major source of investment information, Dhun Sethna tripled his portfolio in five years. In Investing Smart, Sethna shares what he's learned about picking stocks with the nation's fastest growing newspaper, unlocking the powerful money=making information in every edition.

You'll discover where to look for winning stocks every day... which indicators to watch to avoid losses... the psychology of market behavior... and much more. The book delivers straightforward explanations of the complex and powerful forces which drive stock prices. All in all, it gives you the tools you need to invest wisely.

INTRODUCTION: THE GREAT CONVERSATION

The first issue of Investor's Daily, as it was baptized, rolled off the presses in Los Angeles, Calif., and Somerset, N.J., on April 9, 1984. It was born out of a need to meet the individual "Investor's" demand for a new and different "Business Daily" that would give superior financial information and ideas to enable the modern individual investor to trade successfully in the modern financial markets.

The individual investor lives today in a world that is praised for its superabundant data explosion, making this a unique time in history. Few have dared to say that it is a world in which understanding has been enlarged or enhanced, or that wisdom has at last come into its own! The founder of Investor's Business Daily took it upon himself to run against the grain in this information age, and to distinguish all that there is to know from what an individual investor needs to know. In its creation, he used his knowledge and his intuitions, not so much to encompass the whole financial world, but to distill from that world only those particular essences that would enhance success in investment. New information and ideas that are not found in any other daily newspaper are presented here to help make sense of the markets and to determine what is really happening.

The mind thinks with ideas, not with facts. An idea alters and grows, and often takes a lifetime of experience to comprehend fully. And having a life, an idea can have a history -- a past, present, and future. It has been said that there is only one method of transmitting thought, of communicating ideas in a manner that somewhat captures the spirit of the mind, and that that medium is conversation. The implicit and explicit goal of conversation is understanding. Conversations are a forum for the exchange of ideas and have as their express goal to get one's point across, to make a connection between one's thoughts and another person. And it is this very spirit that Investor's Business Daily captures as it carries on, every business day, a great conversation with the individual investor.

There seems to be an unfounded assumption that, whereas anybody can read the news, very few can read the financial news. The universal use of information systems and machines, the mystery that modern people have made of numbers and formulas in the financial world, and the magical sense of immense wealth that awaits in the markets has filled the minds of potential investors with reflections of things that they believe cannot be grasped. Investor's Business Daily dispels the magic and mysteries of making money, and provides the individual investor with all the economic and financial information and ideas needed on which to base a judgment.

In its pages are presented the great errors and the great truths of the investment world. But the mission of Investor's Business Daily goes much further -- it is to assist the investor in grasping the history, politics, psychology, and economics of the financial markets, and to develop that intense unity of mood, and habit of mind, which is needed to form a valid judgment. The stock market has many faces.

 

Dhun H. Sethna, a physician in Southern California, credits

Investor's Business Daily as the main resource for helping him

grow his portfolio. Dr. Sethna wrote Investing Smart with

contributions from the staff of Investor's Business Daily.

 

Investing Smart by Dhun H. Sethna
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